I developed a questionnaire which categorised the user into one of six fashion/trend groups; Gothic, Mainstream, Punk, Skater, Sporty and Emo. I then gave each group a relevant title some of which were a combination of 2 words: Mystic, Rage, Morock, Stoked, Dynamic and Musotion. I developed an online magazine which was designed around the answers gave in the questionnaire; Users then subscribe to a their interactive fashion and entertainment magazine.

I decided to write my dissertation on 'Fashion E-tailing Vs Fashion Retailing.'

I used a mixture of primary and secondary data thought my dissertation and I also included a case study on a book I read over the summer; Boo Hoo: A dot.com story. I enjoyed writing this dissertation as I found the subject very interesting.

Overall I feel the final piece analysed the subject matter very well and produced a well rounded result.